MDReady Campaign

MDReady Campaign

The MDReady website experience was designed as a strategic gateway for aspiring physicians entering a 14-week, tuition-deferred preparatory program. To bridge the gap between academic aspiration and MD enrollment, I developed a high-conversion responsive experience focused on clarity and accessibility. To streamline the handoff for responsive development, I engineered a robust system of Figma components leveraging Auto Layout to create a modular “template stack.” This atomic approach allowed our team to rapidly populate page designs across all breakpoints—from mobile handsets to ultra-wide monitors—while maintaining strict visual consistency. By prioritizing a “stackable” architecture, I ensured that complex program details, such as the financial deferment models and academic milestones, remained legible and intuitive regardless of the user’s device.